Managing My Mailing List
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Balancing new email subscribers with old is a good problem to have. This balance for me is because I am using MailChimp as a starting point. They allow a generous 2,000 subscribers before they start charging you. (Most other companies are around 1000 subscribers) However, I am currently gaining around 18 subscribers per day through all my various methods. That means I could fill up the entire 2000 subscribers in about 3 - 4 months, even if I started with 0. Here is where the balance comes in. I want to continually check to make sure I have the right people and an engaged crowd. To do that, I’ve sectioned off my list into two lists. The first is a slower build with a less engaged crowd and has a singular focus: share free deals I’ve found. In exchange for these free deals, I have those places market my books, if they are a fit for their readers. Readers that are engaged with my books go on a second list. These readers get more information on what I am writing and review cop