I am finishing up a book called Newsletter Ninja that talks
about some of the basics behind setting up an author mailing list. Overall, I
think about 80% - 90% was already understood, but it did give out a few pieces
I hadn’t known. However, I am now trying to decipher another potential gain,
but I don’t quite know where to go. I’ve asked the Sub Reddit group I am in
about it, with not much luck so far. The
focus I am aiming for is to build a new mailing list focused around UK readers.
There are three main reasons on why to focus on this market.
First off, any books I produce can be read without much (or any) modification. The
second reason is that this market is smaller and may have less competition than
the main USA market. The final reason is that Audible has a UK site with unique
codes. I get a lot of these review codes for the UK market and I’ve never been
able to really give them away. I’ve given maybe a dozen away total, over all my
books. I think if I can build a UK audience, it would really help boost things.
So far the advice on the Sub Reddit I’ve joined is basically
a shrug. The sources I find potential readers is worldwide, so if UK readers
join, then great. However, the majority of this source of readers is still the
USA. I am going to dig into some online resources to see if I can’t find a way
to build out this portion of my mailing list. If I can, it would be a huge gain
I my growing author career / habit. I may also start to tag any email addresses
that end in “.uk” or perhaps tag any country specific emails that are from the
United Kingdom.
I would love to have three lists total: My Main USA list, My
Main UK List, and my experimental list. The experimental list is more for group
promotions, trying out new techniques, and trying to offer value back to other
authors. The main lists I want to be groomed and well-maintained, where the
experimental list should be focused on figuring out random feedback and group
promotions.
