StoryOrigin versus BookFunnel when Building a Mailing List
These two services provide similar functions, but often to different levels of success. I’ve spent the last year and half marketing the same books on both services. The idea was to build my mailing list as much as possible. In addition, I wanted to have a mailing list that interacted with my work as much as possible. After all, it doesn’t make any sense to build a list of freebie seekers if they never intend to buy books or work with your offers. Let’s break this service competition into three rounds: type of users, value for money, and speed of list growth. Please remember: Your mileage may vary! Some books are wild successes and others wild failures. Round 1: Type of Users As mentioned in the introductory paragraph, having a person’s email address doesn’t mean much if it’s a burner email. If they don’t intend to regularly check their email, open your specific offer, and take you up on those offers… what is the point of having a mailing ...

