Typical Author Mailing List Versus Mine: Five Month Analysis

-


My mailing list is an amazing resource that I look forward to building into a multi-prong tool. The goal would be to deliver different types of value to those who most desire it. In October I tried out that approach but haven't found a good way to separate this. (Several of the "potential paths" that would have led to segments in my mailing list had few people click on them.) However, I took a few moments and built a summation of how my mailing list is doing since I revived it this year.

Here is the five-month summation of my list: It is currently growing by about 4.8% per month (after uninterested are removed). These are more actively engaged (the typical author mailing list has 40% open, 10% click. We have 50% open, 15% click) which means 1.5x better results than typical author. [So that 4.8% growth is really 7.2% growth]

On the flip side, I was curious how my growth (with brutal removals of inactive users) compares to more relaxed removal of inactive users. In other words, if I wasn't so quick to remove people, would my reach be better? The answer is yes, I would almost get twice the amount of interaction if I gave people more of a chance. I would see about 15% growth, instead of the [4.8% (actual) x 1.5 (highly engaged)] = 7.2% growth. That's a bit surprising to me, as I assumed more engaged people would make up the difference.

When I revived my list, I was worried I would hit the 2k MailChimp cap by end of October. With this current trajectory of 4.8% growth, I should hit that during spring instead (April/May). However, as I try new approaches in promotions, that may change. The wonderful thing about being active in this endeavor is how much I learn. Perhaps this month or next I'll learn of a new place that will double my growth? Maybe I'll find a great method to segregate my mailing list, which causes it to grow?

Popular posts from this blog

How to write dialogue

-
Image
Writing dialogue can be a daunting task for most writers. Dialogue is an art form that requires careful attention to detail, and many authors struggle with getting their characters’ voices right. But don’t worry! This blog post will show you how to write dialogue like the pros do. We’ll start by looking at some common rules on how to write dialogue. Next we will step back and look at what makes realistic dialogue, how that moves the story forward, how to make readers pay attention when dialogue shows, and exactly what ratio of dialogue writing to you should use in your story. 19 fast dialogue rules to building great dialogue Use dialogue to reveal traits of a person Dialogue should be natural and believable. This is their real life, so they should have their own voice. Write dialogue in the style of your genre Avoid clichés when writing conversation, such as “I’m so mad!” or “How could you?” Be careful about how much dialogue is ...
Read more

Hubpages Review, Pay, and How it Works

-
Image
In this article I will discuss my review of Hubpages, what you can expect as a payout, and how I use the service. As a writer, my goal is to have my writing read. The best way to have that happen is through marketing and practicing my craft. However, marketing costs a fair amount of money. To help offset that cost, I write several non-fiction articles on Hubpages. Before I begin my love letter to Hubpages, here is the niche this service provides in the market:Anyone can start a website blog and build content on that blog. However, search engines may not rank small blog information relevant. The market niche Hubpages provides is to bring your content alongside similar content. That makes the search engine rank your specific information higher. The higher the rank in the search engines, the more clicks you get. The more clicks you get, the more ads that can be shown. The more ads that are shown on your content, the greater your share of the revenue. In addition, Hubpages adheres to searc...
Read more

Finding Book Reviewers: Three Types of Advanced Reader Copy Sites

-
Image
Social proof is a complicated matter, regardless of the product you are trying to sell. However, social proof is one of the top factors shoppers take into consideration. After all, most shopping done is not repeat business, but rather first time. This means that we need to not only verify the function of what we are buying, we need to ferret out all the potential problems. It’s only in the completion of that shopping pre-work that we find success. The question then becomes, how can we help assure readers that our book is free of potential problems? The best answer to that is in getting book reviewers to weigh in. How do we get book reviewers to discuss our particular product? We do this through providing advanced reader copies (ARC’s) and setting up a review timeframe. All of that information is good, but where do we start as authors? We are, by typical definitions, self-deprecating creatures who fear and feast on feedback. We loathe to seek reviews out, but they are so cruc...
Read more