Monday, August 5, 2019

BookFunnel vs StoryOrigin vs BookSprouts: Results so far


To start with, I want to say that I am extremely happy with how this has been turning out! I've had some success with BookFunnel and I am hoping that will continue. I've also been able to email out a lot of review emails, so hopefully those will produce some fantastic results. On all of this, time will tell, but I am hoping it is moving in the correct direction!

BookFunnel
When I last updated this, I had sent a test email to 153 users. Since that email on Friday, I’ve had 45 more subscribers join the list. That’s pretty amazing! As far as statistics go, I had a 64.7% open rate, 26.1% click rate, and a 5.9% conversion rate on the previous 153 person email. Currently, this is my high-water mark. In a previous post, that mark belonged to Noisetrade users. I am really excited by this, especially because I feel it’s going to be very cost effective to continue this effort. Currently, each subscriber gathered via this method is costing 4.8c, which is extremely cheap. Happy happy happy about this!

StoryOrigin
Over the weekend, 54 email addresses turned into 66. That’s good progress, but I still didn’t have a good open/click/conversion rate with this source of addresses. This might be good to do just to help round things out, but I don’t know if I would consider it my primary source of potential new readers.

BookSprouts
So, two of the three people posted their reviews online. That’s fantastic as I didn’t pay anything for this service. Again, very happy with this option.

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